Oquesobra was initially developed by a team of programmers as a functional financial tool, without an established brand identity or communication system. I joined the project to build its visual and strategic foundation from the ground up.

Starting from zero, I created the complete brand identity, translating a complex, data-driven product into a clear, relatable and trustworthy visual system. The work expanded into a comprehensive communication structure, including a brand book, social media direction, email marketing layouts and marketing materials, ensuring consistency across all touchpoints.

More than branding a SaaS platform, this project focused on transforming operational complexity into visual clarity, positioning Oquesobra as a reliable and structured tool in the marketplace ecosystem.